Thank you for considering joining of team of authors. We know you are excited about embarking on the journey of publishing your book. Congratulations! We are cheering you on!
Below is information that will help you know what is needed to submit a book proposal.
REQUIREMENTS FOR A BOOK PROPOSAL
The Elements of Your Book Proposal
- Summarize your book, focusing on what your book offers to the reader and what your will audience be drawn to. Why does your book matter? What need are you meeting? What are the highlights of your book?
About the Author
- Include approximately one page about your life, with a particular focus on professional experiences related to the topic of your book.
- Write your bio in the third person.
About the Market
- Describe your audience. Who are the likely readers of this book? How old are they, what do they like to buy, and how are they reachable?
- Your book may appeal to multiple demographics, and it’s okay to describe each of them in this section. It’s important to understand who your audience is—don’t just write “everyone”!
Author’s Promotion and Publicity Plan
- Describe your platform. Include information about your website, mailing list, speaking engagements, writing outlets, and anything else that might be helpful.
- Be specific. Include links to your website and social media pages, and list exact numbers of your followers, mailing list subscribers, number of comments and shares of your articles, etc. If you’ve previously published a book, include sales figures.
- Offer a few ideas as to how you will support the launch and marketing of your book. Will you be creating Facebook Live videos? Going on tour? Writing guest blog posts? Hiring a PR firm? It is helpful if you can point to times in the past when you have engaged in similar publicity.
- If a notable person is writing a foreword or endorsement for you and helping to promote your book, include details about their platform as well.
- This section analyzes similar book titles and explains how yours is different—why readers will want to pick up your book, not that book. For each entry, list the title, subtitle, author, publisher, year of publication, page count, price, format, and ISBN.
- Do not claim there are no titles that can compare to your book. If you are having a hard time finding similar titles, you might need to expand your idea of what your competition is. Alternatively, you may have to consider whether you’re pigeonholing yourself into a too-small niche. In that case, are there enough readers who would relate to and pick up your book?
Book Table of Contents
- List all of the sections and chapter titles that you intend to include in your book.
- Don’t forget the front and back matter, such as the foreword, introduction, afterword, glossary, and appendices. (Of course, not all books will have all these sections.)
- Give a rough outline of your book. List each chapter title and section of your book, then give a one- or two-paragraph description of the contents.
- Don’t worry about writing a “final” version. Your book will likely change as you continue to develop your idea and go through the editorial process.
- Include one or two chapters of your book that give an idea of the content and demonstrate your writing style. This section should be approximately 3,500 to 5,000 words. (So if you want to use a very short chapter, be sure to include another chapter as well.)
- If you intend to include exercises, recipes, quizzes, or other material of the sort, please include a sample of each.
Do include a cover letter.
REQUIRED MARKETING GUIDELINES AND PLATFORM
Marketing Guildines and Tips for Building a Strong Platform
As with all publishing companies all books are primarily promoted through the author. In fact, 90% of the marketing you will be doing yourself. We expect you to have a strong platform. Expand your online presence in ways that help you reach people and make them aware of who you are and what you have to offer.
These are the essential pieces of your marketing platform, and our guidelines for optimizing each:
- Make sure your email sign-up is clearly visible on each page of your website.
- Offer a gift with the email sign-up to incentivize customers to subscribe; this should be a valuable piece of free content that is easy for you to create and distribute via a download (e.g., a meditation, e-book, or sample chapter).
- Add your book image, title, and pre-order links on your homepage for pre-sale on Amazon, Barnes & Noble, Books-A-Million, and Chapters Indigo (if in Canada) at least 30 days prior to your book release.
- Once your book releases, change the pre-order links to “Now Available Everywhere Books are Sold” and also include links to the e-book on Amazon, Barnes & Noble, Apple, Google, etc.
- Include a professional photo or image of yourself to start building your brand. Add videos and interactive content.
- Add links to all of your social media and integrate feeds onto your site with widgets.
- Start a blog that is connected to your site and promote it via all of your marketing channels. Add it to your homepage to make your site more interactive and increase your SEO rankings.
- Include links to articles you’ve written.
- Grow your email database!
- Create giveaways periodically on your marketing channels to increase sign-ups.
- Develop and offer free content frequently to keep your audience subscribed and engaged (e.g., tips, message of the day, weekly podcasts, and special offers).
- Bring an email sign-up form to all lectures/events that you do.
- To determine the rate at which you will want to send emails to your audience, pay attention to your analytics (i.e., open rates, click through rates, and opt-outs) to evaluate what is or isn’t working.
Social Media Platform
- Set up social media accounts.
- Facebook Fan Page and groups.
- Tik Tok
- Pinterest (photo, video content)
- YouTube Channel (video content)
- Use your network.
- Create a list of your business and personal contacts.
- Identify contacts that will help promote your book via their email, social media, website, or any other channels.
- Reach out to potential business contacts and like-minded individuals, providing them with an excerpt, info about the book, and your release date to see if they will help promote.
- Keep track of who you reach out to, who agrees to help you, when they would be helping to spread the word, and what their reach is (approximate number of email subscribers to their list, social media followers, etc.).
- Keep in communication with contacts who will be helping you, and provide them with suggested timeframes for promotion.
- Work on your Marketing Plan and keep it up-to-date with new developments, ideas, etc.
Great marketing plans will increase your sales.
HOW TO SUBMIT A BOOK PROPOSAL?
We recommend you hire an agent to submit your proposal. It is not required. You may submit your proposal to firstname.lastname@example.org.
After you submit your proposal we will confirm receipt via email.
CHECKING ON YOUR SUBMISSION STATUS
It can take several months to receive a response to your book proposal. If you do not hear from us in 90 days please send a follow up email.
IF YOUR PROPOSAL IS REJECTED
You may resubmit your proposal once every 6 months.
More Pages on Publishing
Publishers vs Publicists: What is the difference?