It doesn’t have to be super fancy. An author just needs a place to call home. You won’t necessarily be selling books here, but you can provide buttons that clients can click that link back to sales locations. It is also a great place to collect emails and offer gifts. Make sure you have a capture form to collect emails for your newsletter, so you can tell your subscribers about special promotions, book events, books tours, or new publications. Most important make sure a picture of you is on the front page of your site. People connect with your smile and eyes. They want to know you are a real person. Someone they feel connected to. Let your front-page website picture express your happiness and your professionalism. Extra pages can express other dimensions of you. People are drawn to happy people. Let them know from your picture you are one of the happiest and healthiest people in the world.
Chose content people would pay you for – something that has value to them. Try giving away a meditation they can download, a free mini PDF eBook, a fun calendar, PDF worksheet, a useful reference list, a 15 to 30 minutes video class, a private link to a special event, or anything your potential readers want and need. Offer this gift in exchange for subscribing to your email list.
Start from where you are. Even if your social media account just has a few hundred friends and family member that is the perfect place to begin. Tell them about your juicy, useful free guide or meditation. Do not forget to make sure you always attach links. Marketers who create great content but no links, find they have missed an opportunity to build their following. Remember great content and no links to follow your offer equals a lot of work and no sales.
The easiest way to do this is to send them a newsletter at a regular interval. Send it out once a month or once per week, but be consistent. Think of it as writing love notes to your future readers. What do you want them to know? How do you want them to feel? Allow them to have an experience of getting to know you better as a writer and include important marketing content as well. When social media goes down, as it does from time to time, you will need your newsletter to keep that communication flowing.
Don’t rely on one social media account. Primarily start with the most popular ones, but as you know your social media account can be frozen. We have all experienced our accounts being completely shut down on a global level. To be diverse, we suggest having accounts on many different social media platforms. Such as Facebook, Twitter, MeWe, YouTube, Instagram, Pinterest, and Tiktok, etc.
Create your own social media platforms. They do exist. They take skill to build but there are simple message boards where followers can stay in touch with you and meet other followers of your books. It requires a lot of work, but it is fun to have control over a social media platform. There is comfort in knowing the platform is owned solely by you. Try a simple machines forum message board.
As a published author you have now become a public figure. Give yourself a chance to be seen outside of the secret social media groups. Share intriguing content. Share postcards, do livestream events, and share fun videos.
Create groups on Facebook or MeWe. Come up with a theme invite friends and build a membership following. Make it fun. Have special events throughout the year. Come up with new ideas to get people to join your group and encourage others to invite their friends. You can do live shows in these groups and talk about your book/s.